The data clearly represents the differences between the number of searches between the terms vape and cigarette. This trend corresponds with the growing popularity of vaping for both adults and teenagers, which has been rapidly growing since the mass realises of e-cigarettes in 2007. According to CDC, over 9 million adult Americans are vape users. The popularity of vape over cigarettes, as demonstrated in the Google trends data, corresponds with the teenage use of nicotine, which shows that underage users also are more likely to turn to vaping than smoking cigarettes. According to CDC, about 8 of every 100 high school students reported in 2017 that they smoked cigarettes in the past 30 days, and about 12 of every 100 high school students reported in 2017 that they used electronic cigarettes in the past 30 days.
According to the Google Trends data, the search term "Juul," the most popular vape brand among all demographics, has been the most concentrated in the area of Burlington, Vermont. Corresponding to the trend, the underage vaping problem has become an extremely serious issue in this area as well. According to an article by the Burlington Free Press titled "Juuling hits Vermont, and educators and parents struggle to keep up," educators and health officials said Thursday that trendy vapor pods are a recent phenomenon in Vermont schools. In an attempt against the epidemic, the Edmunds Middle School students in Burlington led a panel with a presentation Thursday on Juul e-cigarettes, informing children with the severe consequences of vaping.
According to the Google Trends data, there is a significant difference between the number of searches between the terms "Juul," "Phix," and "Suorin." Phix and Suorin, two of the other popular brands of vape among teenagers, seem to have a drastically lower search rate than their competitor, Juul. This trend explains the FDA's decision to mainly crack down on the company Juul, taking measures to stop youth from buying their products. However, the google trends data does not fully represent the scope of the legitimate concerns regarding the use of vapes from other brands like Suorin and Phix. Although teens turn to Juul the most, the FDA has undermined the significant dangers the other vape companies present, failing to regulate other brands of vape.